Introduction:

Marketing is undoubtedly an essential part of running a business. Most established companies will have a full-time executive, such as a chief marketing officer, to oversee the work of a whole marketing team. However, many businesses, especially in the startup space, may not have the resources to pay a full-fledged marketing team. To solve this problem, many companies have turned to fractional marketing to fill the gap.

What Is Fractional Marketing?

Fractional marketing is a marketing strategy in which a company hires a marketing consultant or agency part-time to provide limited, specialized services. This allows companies to access marketing professionals' skills and expertise without committing to a full-time hire.

Fractional marketing is an ideal solution for businesses that have limited resources or are looking for expertise in specific areas such as social media, content marketing, or search engine optimization.

It also allows companies to scale their marketing efforts up or down depending on their business needs. Additionally, fractional marketing can be a cost-effective way to access the services of a marketing professional who may be too expensive to hire full-time.

What Are the Advantages of Fractional Marketing?

Many startups treat marketing as an afterthought; they develop the product and consider how to market it later. Because of this setup, it's common to see promising companies with little to no marketing experience. While they can always hire a marketing professional later, there are distinct advantages to going with fractional marketing. Here are five advantages of fractional marketing.

1. Cost-effectiveness

Fractional marketing is a great way to get the most out of your marketing budget. Rather than hiring a full-time employee and paying a salary, you can hire a fractional marketing professional to help you with specific marketing tasks. This allows you to pay only for the services you need, and you can scale up or down depending on your budget.

2. Flexibility

Fractional marketing professionals can help with various tasks, from creating content for your website and social media to developing a comprehensive marketing strategy. They can also provide valuable insights and advice to help you make informed decisions about your marketing.

Fractional marketing also allows companies to remain flexible regarding marketing strategies. Rather than being tied to one particular strategy, companies can adjust their approach as needed. They can experiment with strategies and tactics to find the most successful ones.

3. Access to Expertise

Fractional marketing allows companies to access marketing professionals' expertise without committing to a full-time hire. You only need to specify your company's needs, and they will take care of the rest.

4. Time-Saving

You are getting the best of both worlds when you hire a fractional marketer. You get the benefits of having an experienced marketer working on your team, but you don't have to go through the process of hiring a full-time employee or training them. This can save a lot of time and money for businesses that need to focus their resources elsewhere.

5. Scalability

One of the critical benefits of fractional marketing is that it allows businesses to remain agile and adjust quickly to changing market conditions. By scaling their marketing efforts up and down as needed, businesses can ensure that they're making the most of their marketing budget and taking advantage of every opportunity that presents itself. Additionally, fractional marketing can help companies to target their marketing efforts more effectively, as they can pinpoint the services they need and focus their efforts on those areas.

Conclusion

Overall, fractional marketing is a great way to get the benefits of a full-time marketing professional without the cost and commitment of hiring a full-time employee. With the right fractional marketing professional, you can make the most of your marketing budget and get the desired results.

Strategic Pete is the way to go if you need the help of a fractional chief marketing officer who achieves real results. Contact us today for a free business call.