Fractional CMO

5 Reasons Your Business Should Work with a Fractional CMO

May 04, 20233 min read


A fractional marketing officer is a senior-level executive who leads an organization’s marketing efforts on a part-time, interim, or project basis. This arrangement allows businesses to get the experience and expertise of a C-suite-level executive without the full-time commitment or cost.

A fractional chief marketing officer (CMO) can be especially beneficial for small to mid-sized businesses without the budget or needing a full-time CMO.

Here are five reasons your business should consider hiring a fractional CMO.

They Bring Proven Experience to the Table

A fractional marketing office can provide your business with marketing expertise that would be difficult to find internally. Many companies don't have the budget to hire a full-time CMO; even if they did, it's not always easy to find someone with the right mix of experience and skills.

A fractional CMO can help fill this gap by providing an experienced marketing executive who can start strongly and make an immediate impact.

In addition, a fractional CMO can provide much-needed relief for a busy CEO or senior management team. They can take on all aspects of the marketing function, from strategic planning to execution, freeing up your time to focus on other business areas. A fractional CMO may be the answer if you're looking for an approach to boost your company's marketing efforts.

They Understand Your Business Goals

One of the fractional marketing officers is responsible for creating and executing a marketing strategy to achieve the company's business goals. However, many CMOs cannot devote the necessary time and attention to their job due to the demands of other organizational roles. This is where a fractional CMO comes in.

They are also part of a marketing team that works with companies part-time, providing them with the expertise and resources they need to create and implement an effective marketing strategy. Because other responsibilities do not bog them down, fractional CMOs can focus solely on developing and executing a marketing plan to help their clients achieve their business goals.

As a result, companies partnering with a fractional CMO can expect a significant return on investment.

They Know How to Use Data

Another essential fractional marketing role is carrying out a business on a part-time or contract basis. They are experts in data interpretation and know how to use data to improve marketing strategies.

CMOs can help businesses obtain the most out of their marketing efforts and make more promising strategies for allocating resources. A fractional CMO can be helpful in today's competitive business landscape.

They Can Help You Make Better Decisions

A fractional CMO is a marketing consultant who can help you develop and implement effective marketing strategies. By working with a fractional CMO, you can get the benefit of an experienced marketing professional without the cost of hiring a full-time employee. In addition, a fractional CMO can provide an outside perspective that can help make decisions about your business.

They're Flexible and Scalable

Fractional Chief Marketing Officers have experienced marketing professionals who can provide your business with the strategic direction and leadership it needs to grow.

Unlike a full-time CMO, a fractional CMO only works with your company for a set number of hours each week, making them more flexible and scalable. This means they can be hired or fired as needed, and their hours can be increased or decreased to match your company's changing needs.

This makes fractional CMOs an ideal solution for businesses that are not ready to commit to a full-time CMO or for companies that need extra marketing help on a short-term basis.


If you're on the fence about whether your business needs a Chief Marketing Officer, hopefully, this article has helped you see the benefits of hiring a fractional CMO. From their proven experience to their flexibility and scalability, a fractional CMO can offer your business much value without breaking the bank.

Strategic Pete is a business process management company that can help make your business processes easier to manage. If you are looking for approaches to improve your business efficiency, Strategic Pete may be a good option for you. Reach out to our fractional marketing officers today.

outsourced CMO services
Back to Blog