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6 Questions to Ask a Fractional CMO before Working with Them

May 04, 20233 min read


fractional cmo

A fractional CMO, or Chief Marketing Officer, is an experienced marketing executive who works with a company on a part-time basis, providing strategic direction and tactical guidance on marketing initiatives. A fractional CMO is typically hired by startups or small to mid-sized companies that are unable to afford a full-time CMO but still need the expertise and guidance of a marketing professional in order to grow their business.

That said, as more and more businesses are embracing fractional CMOs to help with their marketing needs, it's important to make sure that you're asking the right questions to ensure you're getting the most out of the relationship.

Are you looking for a fractional CMO to help grow your business? If so, here are the questions you must ask:

1. What Experience Do You Have In My Industry?

It's important to make sure that the fractional CMO you choose is familiar with your industry and understands the unique challenges and opportunities that come with it. Ask them about their past experiences and successes within the industry, and make sure that they've worked with similar businesses and understand your needs. If they do have experience in your industry, that's good news. This means they know what they can do for you to bring out great results.

2. How Will You Measure Success?

It's important that you and your fractional CMO are on the same page when it comes to success. Ask them how they plan to measure success and make sure that it aligns with your goals and objectives. Otherwise, the results they bring to you may not be what you want, let alone need, to grow your business.

3. What Strategies Do You Have for Reaching Our Target Audience?

Your fractional CMO should have a clear plan of attack when it comes to reaching your target audience. Ask them what strategies they plan to use and how they plan to track their success. If what you see and hear is sound, that's a good sign they know what they're doing.

4. What Is Your Approach to Content Marketing?

Content marketing is an important part of any successful marketing strategy. Ask your fractional CMO what their approach to content marketing is, and make sure that they have a plan in place to create and distribute content that resonates with your target audience.

5. How Will You Manage Our Budget?

Make sure that you're clear on how your fractional CMO will be managing your marketing budget. Ask them for specifics on how they plan to allocate funds and track their progress. After all, one should never blow past their marketing budget, and doing so can result in dire consequences.

6. What Is Your Communication Style?

It's important that you and your fractional CMO have a good working relationship. Ask them about their communication style and make sure that it's compatible with your own. Also, make sure that they are open to feedback and willing to adjust their strategies if necessary. This way, the two of you can communicate quickly and effectively, ensuring goals are met without too much trouble.


Hiring a fractional CMO can be an invaluable asset to your business, but there are a few important questions to ask before making the decision. And asking the right questions can help you find the perfect fractional CMO for your business! So, if you're looking for a fractional CMO to work for your business, ask the questions we've shared with you today. Also, feel free to ask any additional questions you may have in mind, as the more you ask, the better idea you get out of just how well you and your to-be fractional CMO will work together.

Strategic Pete is not your average fractional CMO, working hard to help businesses find the solution they need to grow their revenue significantly. If you are looking for a fractional CMO in the US, get in touch with us immediately!

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